More people are choosing Jersey as a holiday destination

Monday 6 March 12:58

Jersey welcomed almost 356,000 people for a holiday to our amazing Island during 2016.

This was the third year of growth and the best for 5 years and beat our 2016 target of 352,000 staying holiday visitors, a growth of 2.6%.

Total visitors (which includes day trips, visiting friends and relatives, and business travellers) were 692,000, 3.6% below 2015. This was just over 5% below the 733,000 target for total visitors. Staying business and non-leisure day visitors were down by 21,000 (17%) and leisure day trippers by 3,000 (3%).

Staying holiday visitors from the UK increased 7% and Germany 6%, whilst those from France declined 6% and from Guernsey declined 22%. We are pleased that partners who participated in our 2016 marketing efforts are all joining forces with Visit Jersey again this year to ensure the UK and German holiday visitor numbers continue this upward trend. In France, we are working with Condor on a new campaign to increase both day trips and staying leisure visitors.

More first time holiday makers are coming. We are encouraged that a little over half, 53%, of those visiting for Holiday/Leisure said that this was their first visit to Jersey. Historically, slightly less than 50% of Holiday/Leisure visitors were first time visitors.  

We asked visitors how they rate different aspects of their Jersey experience. During the second half of 2016 (the survey began from July 2016), departing visitors gave Jersey a Net Promoter Score of 67, indicating high levels of advocacy. This is an impressive score; destinations typically rate around the 50 mark.

Keith Beecham said "2016 was the first full year of Visit Jersey’s existence. It was a year of considerable change and some challenges. Key indicators for 2017 and the longer term remain good. January saw a 4.3% increase in air arrivals (includes visitors and returning residents). Forward hotel bookings for April (Easter period) are looking strong and May is ahead of this stage last year. In addition to favourable external factors, our new, partnerdriven marketing continues to deliver opportunities for industry partners to work with Visit Jersey to support our objective of sustainable growth and productivity improvement for this vital sector of Jersey's economy."

For more infomation visit https://business.jersey.com/news/more-people-are-choosing-jersey-holiday-destination

Events

  • BCR Family Law Conference 5th – 6th October 2017 | 9.00 am | Golden Room | Hotel de France Book now for the Benest Corbett Renouf Autumn Family Law Conferences! For any additional information, please email events@bcrlawjersey.com

    › read more
  • PRINCE2 Foundation and Practitioner Highlands College

    › read more
  • Change Management Foundation and Practitioner Highlands College

    › read more
  • CMI Level 3 Certificate: Coaching and Mentoring Highlands College

    › read more
  • EU General Data Protection Regulation (GDPR) Foundation and Practitioner Highlands College

    › read more
  • “Get your Business working so you don’t have to” Business Coach ActionCOACH - The World's #1 Business Coaching Firm Wednesday 23rd August 7.45am – 9.45am at The Royal Yacht, Latitude Meeting Room, St Helier, Jersey

    › read more
  • IBEX Education - September Events Ibex Education Ltd. 1st Floor Woodford House Peter Street St Helier Jersey JE2 4SP 01534 888283

    › read more
  • CHANNEL ISLANDS SECURITY CONFERENCE 2017: CYBER SECURITY REALITY Channel Islands Information Security Forum - Organizer of CHANNEL ISLANDS SECURITY CONFERENCE 2017: CYBER SECURITY REALITY

    › read more
  • CITD Event - Accuracy Programme When : September 27, 2017 - 9:00 to 17:00 - Length : One Day - Location : Grand Hotel Park Suites - Course Fee : £325  

    › read more
  • CITD - Coaching Skills to Maximise Performance When : September 21, 2017 - 9:00 to 17:00 - Length : A one day programme - Location : Grand Hotel Park Suites - Course Fee : £325

    › read more

Chamber Knowledgebase

Our frequently asked questions

Chamber News 

All the latest news from Chamber in one monthly PDF

Jersey Airport / Harbours

The latest arrivals and departures, select a link above

The Jersey Chamber of Commerce - Annual Charity of Choice

the benefits of membership

Networking opportunities, including our popular luncheons
Topical seminar programme
Support and guidance on doing business in Jersey


And become one of over 500 member businesses supporting Chamber in its aim of ensuring that local business is at the heart of a thriving and diverse local economy.

Call 01534 724536
› About Chamber


Copyright © Jersey Chamber 2012 - The Jersey Chamber of Commerce welcomes your comments and views. However, the posting of comments is subject to our terms which can be read here. Comments posted by users of this site are not the Chamber's comments nor do they represent the views of the Jersey Chamber of Commerce.

↑ Back to top