Jersey Police van helps drive home JFSC message about investment mis-selling

Friday 27 January 12:28

The Jersey Financial Services Commission (JFSC) has teamed up with the States of Jersey Police to decorate a police van with a powerful message about investment mis-selling in the Island.

The collaboration forms part of the JFSC’s Island-wide public awareness campaign which launched last Monday (16 January) to highlight what the regulator regards as a growing issue for Jersey. It follows an increase in the number of cases where local investors have lost some or all of their life savings after making high risk investments.

The police van, which has been decorated with the JFSC’s highly visible campaign artwork, will be on the road from tomorrow as part of the JFSC’s commitment to reduce risk to local investors and seek to protect the Island’s reputation.

John Harris, JFSC Director General commented:

“This campaign is a multi-faceted public awareness initiative with television and radio commercials, leaflets delivered to Island homes, newspaper and magazine adverts, digital advertising, a dedicated website, significant PR activity and comprehensive social media activity. The police van is yet another way that we are driving the message home to Islanders and we are delighted that the States of Jersey Police are supporting us. It’s the first time that we, the JFSC, have done a campaign of this nature and if, through the publicity, we can stop just one local investor from losing their life savings then it has been very much worth doing.”

Similarly to the JFSC, the States of Jersey Police see firsthand the devastating consequences investment mis-selling can have on Islanders.

Detective Chief Inspector Lee Turner added:

“The States of Jersey Police are very pleased to be supporting this important campaign. The consequences of investment mis-selling can devastate lives, and whilst not all instances necessarily step into the criminal arena, we have seen for ourselves in criminal investigations locally the destruction this can cause. Investment mis-selling can wipe out your savings and your future financial security, and perhaps that of your family. If in doubt, check, ask, and then check and ask again until you’re completely comfortable with what you’re doing.”

To deliver the campaign, the JFSC has partnered with the Personal Finance Society (PFS), the professional body for the UK financial planning profession. Now in its second week, the aim of the campaign is to offer guidance to Islanders in the hope that local investors will be better armed to protect their own best interests.


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