Foundation Support for New CXO at Liberate Jersey

Friday 5 May 10:34

Liberate Jersey has appointed its first paid position, a Chief Experience Office (CXO), thanks to a grant from the Lloyds Bank Foundation for the Channel Islands.

Patricia (Paddy) Haversham-Quaid has taken up the role which will ensure that all those who interact with Liberate receive the best possible experience. Her previous experience consists of working to support and address minority issues through organisations like the Upper North Island Committee of Women on Boards in New Zealand, the Gay Auckland Business Association, and the Sydney Gay and Lesbian Mardi Gras in Australia. Most recently she was the Events and Corporate Social Responsibility Manager at Jersey Zoo.

Paddy’s responsibilities will include making customer interactions with Liberate as lively, creative and engaging as possible and through making connections between external parties and the organisation.

She will also be tasked with overseeing projects like the new DIFERA (Diversity, Inclusion, Fairness, Respect and Acceptance) scheme which is scheduled to launch on the 25th May. DIFERA will be an employer accreditation scheme and will be the first of its kind in the Channel Islands which will award organisations with a quality mark that demonstrates to employees, clients, and suppliers that the organisation places diversity, inclusion, fairness, respect and acceptance first and foremost.

Upon joining the scheme, Liberate will undertake an audit of the organisation’s employees and will produce a report that sets out where the organisation is in terms of diversity. Then, Liberate will facilitate the forming of a ‘DIFERA Champions’ group within the organisation and will work with the business to produce a DIFERA strategy. Ultimately, after passing accreditation, the organisation will become a member which will offer many benefits to the business in terms of training courses and employee and board level support.

Rachel French, Chair of Liberate Jersey, commented on the appointment:

“Having Paddy join our senior management team here at Liberate is certainly an exciting time for the charity and we’re thankful to the Lloyds Bank Foundation for their role in supporting us. This will make a positive and exciting difference to the way we interact externally and her dedication in overseeing projects like the DIFERA scheme will be integral in progressing our advocacy for diversity in local businesses.”

Jo Le Poidevin, Executive Director, Lloyds Bank Foundation for the Channel Islands commented:

“We’re happy to support Liberate in their new ventures towards equality and support for diversity in the workplace which is being spearheaded by their new CXO, Paddy. Diverse workplaces enable employees to realise their full potential, delivers benefits to the business and its customers and clients, which will help drive equality and prosperity in Jersey. The Foundation is pleased to see the first initiative, the DIFERA scheme, launch at the end of the month.”


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