CiTD - Advanced Sales and Customer Relationship Building

CiTD - Advanced Sales and Customer Relationship Building : Friday 26 May

At the conclusion of this one day Advanced Sales Skills & Customer Relationship Building course the delegate will be equipped with the required skills to make a professional sales presentation utilising the Sales Planning Process. They will understand the importance of needs analysis as the basis of the buying process and combine this with the key unique selling points of themselves, their company and their products & services. This will be built upon the foundations of great customer relationship management, customer satisfaction and retention.

Module 1 - Advanced Sales Skills:

  • Sales Process  Origination & purpose
  • Communication Style  Foundations
  • First Personal Contact  First impressions, building a relationship
  • Types of Question  Open, Closed, Opinion, Suggestive, Hypothetical & Control
  • Needs Analysis  Buying process, qualification not interrogation
  • Presentation & Demonstration  The product, the service, the company
  • Handling Resistance  Active listening, acceptance & conversion
  • The Sales Steps  Qualification, Need Creation, Need Satisfaction, Trial Close, Close
  • The Sales Planning Process  Creating your own sales presentations
  • Upselling & Cross Selling  Identifying opportunity, building relationships

Module 2  Sales Presentation Skills

  • The Sales Presentation Planning Process  Gaining acceptance in small steps, effective trial close
  • Breaking down the Sales Presentation  Small sales presentations close big sales
  • When to use, what to use and who with  Identifying with your audience
  • The 10-Step Sales Presentation Checklist  Perfect preparation
  • The 5-Stage Sales Presentation Process  Perfect presentation

Module 3  Customer Relationship Skills:

  • Customer Cycle  Understand the opportunity, retention Vs acquisition
  • Buidling Customer Loyalty  Turn existing customers into your sales force
  • Understanding Customers  Buying motives, likes & dislikes
  • Customer Management  Turn a sale into a relationship

When: May 26, 2017 - 9:00 to 17:00
Length: One Day
Location: Grand Hotel Park Suites
Course Fee: £325

Free membership services book online now.  Or call us on 01534 737701

Chamber Knowledgebase

Our frequently asked questions

Chamber News 

All the latest news from Chamber in one monthly PDF

Jersey Airport / Harbours

The latest arrivals and departures, select a link above

The Jersey Chamber of Commerce - Annual Charity of Choice

the benefits of membership

Networking opportunities, including our popular luncheons
Topical seminar programme
Support and guidance on doing business in Jersey


And become one of over 500 member businesses supporting Chamber in its aim of ensuring that local business is at the heart of a thriving and diverse local economy.

Call 01534 724536
› About Chamber


Copyright © Jersey Chamber 2012 - The Jersey Chamber of Commerce welcomes your comments and views. However, the posting of comments is subject to our terms which can be read here. Comments posted by users of this site are not the Chamber's comments nor do they represent the views of the Jersey Chamber of Commerce.

↑ Back to top